Portfolio | 2020-24
ALIENWARE
Legend Design Language
“Modernizing & Enriching the Brand”

Design Language Modernization & Product Category Proliferation
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« As Senior Principal Industrial Designer, I was the Industrial Design Team Lead for Gaming Peripherals categories. My role included creative direction, design planning, Team mentorship, as well as creating & pitching design gestures / strategies to Design & Business executives down through driving & delivering these design concepts to market within the Core Teams.
My grounded experience through multiple cycles of product development across Gaming Mice, Keyboards, Headsets & Display Peripherals at Dell helped me not only lead within the industrial design and experience design group, but also influence stakeholders across Engineering, Marketing, Product Management, Procurement and Sales organizations. »
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« Evolving chapters of the Legend Design Language were managed per-site & per-category, under the umbrella of simplification and modernization.
It was built on an evolution of the Legend DL foundations to entertain the same level of Brand visual / experiential consistency across products and touchpoints, only upgrading them in accordance with each category’s User needs. »
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« Legend II marks the expansion of form factors and product archetypes across Alienware Peripherals.
With the added complexity in our peripherals offering, I decided to simplify the design gesture of each product category to enhance affordance & portfolio legibility.
This DL Chapter’s Mice, Keyboards, Headsets & Displays design gestures were condensed around fewer, bolder design features inherited from Legend 1, and harmonized across form factors / CMF / design details. This enabled brand continuity while effectively simplifying the products and modernizing the brand icon.
This also helped create product architecture platforms to enhance product development and build quality.
User research was performed to understand the diversity in gaming, allowing us to bring specific enhancements in aesthetics & usability to each product category’s tiers, catering for various Gamer types and communities’ needs. »
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« The concurrent DL gesture translation and development across Peripherals categories & multiple Gamer segments allowed me to cross pollinate design solutions, vendor capabilities, business opportunities, and mainly build holistic ecosystem experiences & strategies.
Within this DL cycle I created design & experience tiering strategies that allowed us to developed a wide range of products across market segments that were refined for a broader range of gaming needs. Introducing new form factors & ergonomic variations in each product category, as well as products with new-to-market technology. »
Alienware 32" 4K QD-OLED Gaming Monitor - AW3225Q
Alienware 34" Curved QD-OLED Gaming Monitor - AW3423DW
Alienware 34" Curved QD-OLED Gaming Monitor - AW3423DWF
Alienware 27 360Hz QD-OLED Gaming Monitor - AW2725DF
Alienware 34" Curved QD-OLED Gaming Monitor - AW3423DW
Alienware 27" Gaming Monitor - AW2723DF
Alienware 34" Curved QD-OLED Gaming Monitor - AW3423DWF
Alienware 500Hz Gaming Monitor - AW2524HF
Alienware 32" 4K QD-OLED Gaming Monitor - AW3225Q
Alienware 32" 4K QD-OLED Gaming Monitor - AW3225Q
Alienware 500Hz Gaming Monitor - AW2524HF
Alienware 34" Curved QD-OLED Gaming Monitor - AW3423DW
Alienware 32" 4K QD-OLED Gaming Monitor - AW3225Q
Alienware 27 360Hz QD-OLED Gaming Monitor - AW2725DF
Alienware 34" Curved QD-OLED Gaming Monitor - AW3423DW
Alienware 500Hz Gaming Monitor - AW2524H & AW920H
Alienware Dual-Mode Wireless Gaming Headset - AW720H
Alienware Tri-Mode Wireless Gaming Headset - AW920H
Alienware Tri-Mode Wireless Gaming Headset - AW920H
Alienware Tri-Mode Wireless Gaming Headset - AW920H
Alienware Tri-Mode Wireless Gaming Headset - AW920H
Alienware Dual-Mode Wireless Gaming Headset - AW720H
Alienware Tri-Mode Wireless Gaming Headset - AW920H
Alienware Dual-Mode Wireless Gaming Headset - AW720H
Alienware Tri-Mode Wireless Gaming Headset - AW920H
Alienware Tri-Mode Wireless Gaming Headset - AW920H
Alienware Tri-Mode Wireless Gaming Headset - AW920H
Alienware Tri-Mode Wireless Gaming Headset - AW920H
Alienware Tri-Mode Wireless Gaming Headset - AW920H
Alienware Tri-Mode Wireless Gaming Headset - AW920H
Alienware Tri-Mode Wireless Gaming Headset - AW920H
Alienware Dual-Mode Wireless Gaming Headset - AW720H
Alienware Tri-Mode Wireless Gaming Keyboard - AW920K
Alienware Tri-Mode Wireless Gaming Keyboard - AW920K
Alienware Tenkeyless Gaming Keyboard - AW420K
Alienware Tri-Mode Wireless Gaming Keyboard - AW920K
Alienware Tri-Mode Wireless Gaming Keyboard - AW920K
Alienware Tenkeyless Gaming Keyboard - AW420K
Alienware Tenkeyless Gaming Keyboard - AW420K
Alienware Tri-Mode Wireless Gaming Keyboard - AW920K
Alienware Tenkeyless Gaming Keyboard - AW420K
Alienware Tenkeyless Gaming Keyboard - AW420K
Alienware Tri-Mode Wireless Gaming Keyboard - AW920K
Alienware Tri-Mode Wireless Gaming Keyboard - AW920K
Alienware Tenkeyless Gaming Keyboard - AW420K
Alienware Tenkeyless Gaming Keyboard - AW420K
Alienware Double-shot PBT Keycaps
Alienware Tri-Mode Wireless Gaming Keyboard - AW920K
Alienware Tri-Mode Wireless Gaming Mouse - AW720M
Alienware Tri-Mode Wireless Gaming Mouse - AW720M
Alienware Wireless Gaming Mouse - AW620M
Alienware Wireless Gaming Mouse - AW620M
Alienware Wired Gaming Mouse - AW320M
Alienware Tri-Mode Wireless Gaming Mouse - AW720M
Alienware Wireless Gaming Mouse - AW620M
Alienware Tri-Mode Wireless Gaming Mouse - AW720M
Alienware Wireless Gaming Mouse - AW620M
Alienware Tri-Mode Wireless Gaming Mouse - AW720M
Alienware Wireless Gaming Mouse - AW620M
Alienware Tri-Mode Wireless Gaming Mouse - AW720M
Alienware Tri-Mode Wireless Gaming Mouse - AW720M
Alienware Tri-Mode Wireless Gaming Mouse - AW720M
Alienware Tri-Mode Wireless Gaming Mouse - AW720M
Alienware Wireless Gaming Mouse - AW620M
Ecosystem Review by Unbox Therapy - 2024
AW3423DW Review by Linus Tech Tips - 2022
AW2524H Review by Linus Tech Tips - 2023
Alienware 32 4K QD-OLED Gaming Monitor
DFA Design For Asia Award - Bronze (2024)
CES Innovation Award - Honoree (2024)
Alienware 27 360Hz QD-OLED Gaming Monitor
CES Innovation Award - Honoree (2024)
Alienware Dual-Mode Gaming Headset
Good Design Award (2023)
Alienware 500Hz Gaming Monitor
Good Design Award (2023)
CES Innovation Award - Best of Innovation (2023)
Alienware Tenkeyless Keyboard
SGMark (2023)
Alienware Tri-Mode Wireless Gaming Headset -
CES Innovation Award - Honoree (2022)
Alienware 34 Curved OLED Gaming Monitor -
CES Innovation Award - Honoree (2022)