«As Senior Principal Industrial Designer, I was the Industrial Design Team Lead for Gaming Peripherals categories. My role included creative direction, design planning, Team mentorship, as well as creating & pitching design gestures / strategies to Design & Business executives down through driving & delivering these design concepts to market within the Core Teams.

My grounded experience through multiple cycles of product development across Gaming Mice, Keyboards, Headsets & Display Peripherals at Dell helped me not only lead within the industrial design and experience design group, but also influence stakeholders across Engineering, Marketing, Product Management, Procurement and Sales organizations.»

«Evolving chapters of the Legend Design Language were managed per-site & per-category, under the umbrella of simplification and modernization.

It was built on an evolution of the Legend DL foundations to entertain the same level of Brand visual / experiential consistency across products and touchpoints, only upgrading them in accordance with each category’s User needs. »

«Legend II marks the expansion of form factors and product archetypes across Alienware Peripherals.

With the added complexity in our peripherals offering, I decided to simplify the design gesture of each product category to enhance affordance & portfolio legibility.

This DL Chapter’s Mice, Keyboards, Headsets & Displays design gestures were condensed around fewer, bolder design features from Legend 1, and harmonized across form factors / CMF / design details. This enabled brand continuity while effectively simplifying the products and modernizing the brand icon, while bringing enhancements to each product categories aesthetics & usability.

This also helped create a product architecture platform to enable design variations (Mouse and Keyboard ergonomics for different Gamers & game genres/ Headset fit and comfort for different environments & use cases / Peripherals layout & footprint on desk for different intensities of play), catering for various Gamer communities’ specific needs.»

«The concurrent DL gesture translation and development across Peripherals categories & multiple Gamer segments allowed me to cross pollinate design solutions, vendor capabilities, business opportunities, and build holistic ecosystem experiences & strategies.

Within this DL cycle I created designs that enabled new-to-market technology (eg: First QD-OLED gaming monitor) and that were refined for specific User needs (eg: right-handed vs ambidextrous mouse / desk-bound vs mobile headset).

With the development of our Pro Series of Peripherals, I had the opportunity to tap on Alienware’s partnership with Team Liquid and overhaul our design process to truly embed the study and input of our target Esport athlete audience into the design and program’s decision making.

With regular engagement in the Netherlands and Singapore, we extracted early insights from professional gamers to help set the foundations of our lineup’s goals, building an understanding of the most impactful opportunities for that audience. Concept exploration was followed by iterative resonance and ergonomic testing of technologies, form factors and prototypes.

This led to a very successful launch of the Pro Series peripherals which helped elevate the brand equity for our Client Peripherals, building up to match the already very reputable Alienware Displays.»